This award was made to TG4 for its 3 C\u00falacaint <\/i>Apps, devised, created, and produced in-house by TG4. The stations\u2019 Apps faced stiff competition in its category from Google Ireland, Independent News & Media, RT\u00c9 \u2013 Nuacht, and Tesco Ireland.<\/p>\n
They have been hailed as an entertaining way to extend the Irish vocabulary of young children and learners of Irish.\u00a0 Each of the Apps introduces everyday terminology in various fun scenarios, creating a language learning journey, voiced in a cheerful manner by children reflecting the playful nature of the C\u00fala Caint series.<\/p>\n
The All-Ireland Marketing Awards programme, organised by The Marketing Institute of Ireland, is the nation’s premier awards scheme that celebrates excellence and recognises the best work from Irish marketing professionals and acknowledges their major contribution to the economy\u00a0of our island.<\/p>\n
P\u00e1draic \u00d3 R\u00e1ighne, TG4\u2019s Marketing Executive,\u00a0 congratulated all those involved in the creation of the award-winning Apps for the channel\u00a0 \u201cThese highly prestigious awards are\u00a0 recognition by our peers in the marketing sector that TG4 is very successful in creating, devising, producing and publishing its own distinctive content, not just in TV programming\u201d he said.\u00a0 \u201cWe are delighted to have this latest recognition for our s\u00fail eile.\u201d<\/i><\/p>\n