{"id":217192,"date":"2024-06-06T11:08:40","date_gmt":"2024-06-06T10:08:40","guid":{"rendered":"https:\/\/dev.tg4.ie\/?page_id=217192"},"modified":"2024-06-06T11:08:40","modified_gmt":"2024-06-06T10:08:40","slug":"tg4-ireland-and-whakaata-maori-new-zealand-forge-strategic-partnership","status":"publish","type":"page","link":"https:\/\/dev.tg4.ie\/en\/information\/press\/press-releases\/2024-2\/tg4-ireland-and-whakaata-maori-new-zealand-forge-strategic-partnership\/","title":{"rendered":"TG4 (Ireland) and Whakaata M\u0101ori (New Zealand) Forge Strategic Partnership to Uphold Cultural Values and Exchange Resources"},"content":{"rendered":"\n\n\n
\n \"\"\n<\/td>\n\n \"\"\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Pictures: Alan Esslemont TG4\u2019s Director General and Shane Taurima, Whakaata M\u0101ori Kaihaut\u016b at todays signing in Cardiff<\/sup><\/p>\n

 <\/p>\n

Ireland \/ New Zealand \u2013 TG4 and Whakaata M\u0101ori<\/strong> are delighted to announce the signing of a Relationship Agreement aimed at fostering a strategic partnership to uphold common values and achieve shared outcomes through the exchange of resources, knowledge, and services. This landmark agreement, signed at the 45th Celtic Media Festival in Cardiff, represents a major milestone in enhancing the connection between the M\u0101ori and Irish-speaking communities. <\/p>\n

Alan Esslemont TG4\u2019s Director General<\/strong> said: \u201cTG4 was recently honoured to have the Aotearoa\/ New Zealand Ambassador to Ireland, Trevor Mallard, as a guest at Gradam Ceoil TG4 in Limerick and we are now delighted to strengthen our ties with Whakaata M\u0101ori, the M\u0101ori television service. Within the history of global colonisation the Irish people have been both the \u2018dispossessed\u2019 and the \u2018dispossessors\u2019 and I believe that we have much to discover from the experiences and world-view of the M\u0101ori people. The parallels are evident to me between te reo M\u0101ori and an Ghaeilge, their communities of speakers and their revitalisation efforts. In addition, TG4 and Irish media strategy can learn much from media policies concerning M\u0101ori broadcasting and other Aotearoa\/ New Zealand media.\u201d<\/em> <\/p>\n

Shane Taurima, Whakaata M\u0101ori Kaihaut\u016b<\/strong> said, “This new partnership signals another important step for Whakaata M\u0101ori in collaborating with broadcasters worldwide who share a mission of promoting language and culture. Our role is more pivotal than ever in contributing to the normalisation of our languages and cultures and ultimately their survival for future generations. I am excited about the opportunities that this alliance with TG4 presents – bringing creative minds together to find enduring solutions that will raise the status of the M\u0101ori and Irish languages and cultures, and create content that inspires our audiences.”<\/em>
\n <\/p>\n

About the Parties:<\/strong> <\/p>\n

TG4<\/strong>, the Irish language television channel supports the Irish language, culture, and arts, and plays a crucial role in regional and rural development and social inclusion of minority language communities. TG4\u2019s strategy is anchored on three pillars: <\/p>\n

    \n
  • F\u00e1s:<\/strong> Growth in audience and Irish language usage.<\/li>\n
  • Cothrom na F\u00e9inne:<\/strong> Solidarity with cultural, regional, and linguistic diversity.<\/li>\n
  • Comhph\u00e1irt\u00edocht:<\/strong> Partnership with stakeholders to improve Irish society.<\/li>\n<\/ul>\n

     
    \nWhakaata M\u0101ori<\/strong>, a statutory entity in New Zealand, is dedicated to protecting and promoting M\u0101ori language and culture through media. Guided by its vision “Kia mauriora te reo,” Whakaata M\u0101ori integrates key M\u0101ori values into its operations: <\/p>\n

      \n
    • Kia Tika:<\/strong> Fairness, accuracy, and balance.<\/li>\n
    • Kia Pono:<\/strong> Distinct and authentically M\u0101ori content.<\/li>\n
    • Kia Aroha:<\/strong> Respect, generosity, and care for others.<\/li>\n
    • Kia M\u0101ori:<\/strong> Adventurous and creative content inspired by M\u0101ori heritage.<\/li>\n<\/ul>\n

       <\/p>\n

      Purpose and Principles of the Agreement:<\/strong> <\/p>\n

      The Relationship Agreement outlines the strategic relationship between Whakaata M\u0101ori and TG4, establishing cooperation in content development, co-production, and exchange of strategic information. The key principles underpinning this partnership include: <\/p>\n

        \n
      • Mahi Tahi \u2013 Dea-R\u00fan: Acting with integrity and respect.<\/li>\n
      • Kotahitanga – Meitheal: Collaborative efforts on agreed priorities.<\/li>\n
      • Kia Pono – Ionracas: Commitment to purpose, principles, and honesty.<\/li>\n<\/ul>\n

         <\/p>\n

        Expected Outcomes:<\/strong> <\/p>\n

        The collaboration is expected to achieve the following outcomes: <\/p>\n

        For TG4:<\/strong> <\/p>\n

        Enhance understanding of colonisation and the M\u0101ori experience. <\/p>\n

        Introduce TG4 staff and viewers to M\u0101ori perspectives. <\/p>\n

        Strengthen ties between te reo M\u0101ori and an Ghaeilge communities. <\/p>\n

        Inform TG4\u2019s media strategy with M\u0101ori broadcasting insights. <\/p>\n

        Deliver engaging content about te ao M\u0101ori and Aotearoa.
        \n <\/p>\n

        For Whakaata M\u0101ori:<\/strong> <\/p>\n

        Create engaging content for all audiences. <\/p>\n

        Increase non-M\u0101ori understanding of M\u0101ori perspectives and tikanga. <\/p>\n

        Strengthen M\u0101ori identity through media content.
        \n <\/p>\n

        Conclusion:<\/strong>
        \nThis partnership represents a powerful synergy between TG4 and Whakaata M\u0101ori, united by a commitment to cultural preservation and innovation. By leveraging each other\u2019s strengths and insights, both parties are poised to enrich their respective audiences and foster a deeper connection to their cultural identities.
        \n 
        \n <\/p>\n","protected":false},"excerpt":{"rendered":"

        Pictures: Alan Esslemont TG4\u2019s Director General and Shane Taurima, Whakaata M\u0101ori Kaihaut\u016b at todays signing in Cardiff   Ireland \/ New Zealand \u2013 TG4 and Whakaata M\u0101ori are delighted to announce the signing of a Relationship Agreement aimed at fostering a strategic partnership to uphold common values and achieve shared outcomes through the exchange of […]<\/p>\n","protected":false},"author":876,"featured_media":0,"parent":208150,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pr.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\nTG4 (Ireland) and Whakaata M\u0101ori (New Zealand) Forge Strategic Partnership to Uphold Cultural Values and Exchange Resources | Press Release | TG4<\/title>\n<meta name=\"description\" content=\"Ireland \/ New Zealand \u2013 TG4 and Whakaata M\u0101ori are delighted to announce the signing of a Relationship Agreement aimed at fostering a strategic 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