{"id":247955,"date":"2025-11-07T15:05:58","date_gmt":"2025-11-07T15:05:58","guid":{"rendered":"https:\/\/dev.tg4.ie\/information\/press\/press-releases\/2025-2\/ardu-mor-ar-an-lucht-feachana-ar-line-maidir-le-cludach-tg4-ar-oireachtas-na-samhna-2025\/"},"modified":"2025-11-07T15:52:23","modified_gmt":"2025-11-07T15:52:23","slug":"strong-online-audience-growth-for-tg4s-coverage-of-oireachtas-na-samhna-2025","status":"publish","type":"page","link":"https:\/\/dev.tg4.ie\/en\/information\/press\/press-releases\/2025-2\/strong-online-audience-growth-for-tg4s-coverage-of-oireachtas-na-samhna-2025\/","title":{"rendered":"Strong Online Audience Growth for TG4\u2019s Coverage of Oireachtas na Samhna 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1.jpg\" alt=\"\" class=\"aligncenter size-full wp-image-247948\" srcset=\"https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1.jpg 1920w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1-250x141.jpg 250w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1-700x394.jpg 700w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1-252x141.jpg 252w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1-1536x864.jpg 1536w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150332\/CornUiRiada2025_Buaiteoiri_1-1920x1080-1-120x68.jpg 120w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><br \/>\n&nbsp;<\/p>\n<p><strong>View Oireachtas coverage here:<\/strong> <a href=\"https:\/\/nasc.tg4.tv\/OnaS25\" rel=\"noopener\" target=\"_blank\">https:\/\/nasc.tg4.tv\/OnaS25<\/a><br \/>\n&nbsp;<br \/>\nTG4\u2019s comprehensive coverage of Oireachtas na Samhna 2025 proved a major success across all platforms, with audiences tuning in to celebrate the best of Irish culture, creativity, and community. <\/p>\n<p>Oireachtas na Samhna programming reached nearly 200,000 viewers on TG4\u2019s linear television service, including highlights such as Steip, L\u00e1r St\u00e1itse 2025, 7L\u00c1 and Nuacht TG4. <\/p>\n<p>Across TG4\u2019s digital platforms, including TG4.ie, YouTube, and Facebook Live, there was a significant increase in streams and engagement of #OnaS25 competitions compared to 2024.<br \/>\n&nbsp;<br \/>\n<u><strong>SOCIAL MEDIA<\/strong><\/u><\/p>\n<p>Social media activity was particularly strong. Content related to the Oireachtas across TG4, Molsc\u00e9al, TG4 Trad, C\u00fala4, BLOC, Foghlaim TG4 and Nuacht TG4 social channels achieved over 900,000 views since the 29th of October.\u00a0<br \/>\n&nbsp;<br \/>\n<center><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-700x394.jpg\" alt=\"\" class=\"aligncenter size-large wp-image-247949\" srcset=\"https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-700x394.jpg 700w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-250x141.jpg 250w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-252x141.jpg 252w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-1536x864.jpg 1536w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1-120x68.jpg 120w, https:\/\/tg4-docs.s3.amazonaws.com\/wp-content\/uploads\/2025\/11\/07150350\/SteipBeo2025_Buaiteoiri_1-1920x1080-1.jpg 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/center><br \/>\n&nbsp;<br \/>\nThe most-watched clip to date is the winner of the rap competition, which has reached thousands of viewers across C\u00fala4\u2019s Instagram page. <a href=\"https:\/\/www.instagram.com\/reel\/DQmUqCdDPUX\/\" rel=\"noopener\" target=\"_blank\">https:\/\/www.instagram.com\/reel\/DQmUqCdDPUX\/<\/a><\/p>\n<p>&nbsp;<br \/>\n<strong>Deirdre N\u00ed Choist\u00edn, Ard-Sti\u00farth\u00f3ir TG4<\/strong>, said: <em>\u201cOireachtas na Samhna, the annual celebration of Irish language and culture, is a key event for TG4 each year. We were proud to deliver four days of comprehensive coverage to audiences at home and around the world. The continued growth across TG4\u2019s online platforms reflects the strong connection our audiences feel with the Irish language, culture, and traditions. Oireachtas na Gaeilge remains a vibrant showcase of creativity and community values that lie at the heart of TG4\u2019s mission.\u201d<\/em><br \/>\n&nbsp;<br \/>\nG4\u2019s partnership with Oireachtas na Gaeilge once again ensured that the festival reached global audiences, from Belfast to Boston, through live coverage, social media engagement, and on-demand access via Seinnteoir TG4 (<a href=\"https:\/\/dev.tg4.ie\" rel=\"noopener\" target=\"_blank\">TG4.ie<\/a>). \u00a0<br \/>\n&nbsp;<\/p>\n<p><strong>Highlights in Numbers\u00a0<\/strong><\/p>\n<ul>\n<li>900,000+ video views across all TG4 social media brands \u2013 12% increase on 2024.<\/li>\n<li>200,000\u00a0reached on TG4 linear TV.<\/li>\n<li>Audience Engagement across Facebook, Instagram and TikTok.<\/li>\n<li>62% streaming growth on TG4.ie, YouTube\u00a0and Facebook Live combined.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nImages available here <a href=\"https:\/\/www.flickr.com\/photos\/tg4\/albums\/72177720329810833\/\" rel=\"noopener\" target=\"_blank\">Oireachtas na Samhna 2025<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; View Oireachtas coverage here: https:\/\/nasc.tg4.tv\/OnaS25 &nbsp; TG4\u2019s comprehensive coverage of Oireachtas na Samhna 2025 proved a major success across all platforms, with audiences tuning in to celebrate the best of Irish culture, creativity, and community. Oireachtas na Samhna programming reached nearly 200,000 viewers on TG4\u2019s linear television service, including highlights such as Steip, L\u00e1r [&hellip;]<\/p>\n","protected":false},"author":876,"featured_media":0,"parent":236809,"menu_order":67,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pr.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strong Online Audience Growth for TG4\u2019s Coverage of Oireachtas na Samhna 2025 | Press Release | TG4<\/title>\n<meta name=\"description\" content=\"TG4\u2019s comprehensive coverage of Oireachtas na Samhna 2025 proved a major success across all platforms, with audiences tuning in to celebrate the best of Irish culture, creativity, and community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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