{"id":97607,"date":"2018-12-10T14:57:27","date_gmt":"2018-12-10T14:57:27","guid":{"rendered":"https:\/\/dev.tg4.ie\/?page_id=97607"},"modified":"2019-07-01T14:40:49","modified_gmt":"2019-07-01T13:40:49","slug":"tg4-announce-media-partnership-with-20x20","status":"publish","type":"page","link":"https:\/\/dev.tg4.ie\/en\/information\/press\/press-releases\/2018-2\/tg4-announce-media-partnership-with-20x20\/","title":{"rendered":"TG4 announce Media Partnership with 20&#215;20"},"content":{"rendered":"<p>The announcement was made live, during the broadcasting of the All Ireland Ladies Football Club Finals on <strong>TG4<\/strong> this weekend.<\/p>\n<p><strong>TG4<\/strong> are recognised as having supported women in sport for many years and have pioneered the broadcasting and helped increase the profile of womens sport since they were set up in 1996. This new media partnership will see <strong>TG4<\/strong> consolidate this development, while increasing the visibility and coverage of womens sport at all levels of the stations output.<\/p>\n<p>The <strong>20\u00d720<\/strong> initiative is about creating a cultural shift in the perception of girls and women in sport. It seeks to change the subliminal bias in the Irish psyche that exists around girls and boys, or women and men, when it comes to sport.<\/p>\n<p>Welcoming the new development, <strong>TG4 Head of Sport<\/strong>, <strong>R\u00f3n\u00e1n \u00d3 Coisdealbha<\/strong> says:<\/p>\n<p><em>\u201c<strong>TG4<\/strong> are delighted to lend their support to the <strong>20&#215;20<\/strong> campaign which is a fantastic initiative, presented by <strong>The Federation of Irish Sport. <\/strong>Our partnership with <strong>20&#215;20<\/strong> will only serve to continue our committment to women in sport in an exciting sporting landscape<strong>. <\/strong>Our successful collaboration with the LGFA, as well as our coverage of women in other sports such as camogie, basketball, tennis, badminton. swimming, athletics and more, has been an integral part of our development policy. This year alone <strong>TG4<\/strong> broadcast around <strong>90 hours<\/strong> of womens\u2019 sport reaching almost <strong>1.2 million people<\/strong>, including live events, highlights, news reports and documentaries. We look forward to building on this strong foundation and to increase visibility and awareness across a range of sports on <strong>TG4<\/strong> in the coming years.\u201d<\/em><\/p>\n<p><strong>Mary O\u2019Connor<\/strong>, <strong>CEO Federation of Irish Sport<\/strong> has welcomed the announcement that <strong>TG4<\/strong> are set to become a media partner for the <strong>20&#215;20<\/strong> campaign.<\/p>\n<p><em>\u201cThe <strong>Federation of Irish Sport<\/strong> are delighted to have the support of <strong>TG4<\/strong> for the duration of the <strong>20&#215;20<\/strong> campaign. <strong>TG4<\/strong> have been dedicated supporters and promoters of sport in Ireland and have been particularly positive in their coverage of women\u2019s sport. We are delighted to have them on board with <strong>20&#215;20<\/strong> in what we know will be a hugely positive addition to the campaign. By joining us in helping to increase the visibility of women in sport over the next two years they are furthering their commitment to promoting women in sport which can only serve to strengthen the campaign moving forward.\u201d<\/em><\/p>\n<p>The <strong>20&#215;20 <\/strong>initiative has been devised by creative agency, <strong>Along Came a Spider<\/strong>. Speaking on the <strong>TG4<\/strong> announcement Managing Director, Sarah Colgan says:<\/p>\n<p><em>\u201cTG4 are already known for giving a great platform to women\u2019s sport and are very strong addition as an Official Media Partner of 20&#215;20. As a broadcaster, the increased visibility they will being to female athletes, teams and competitions is hugely valuable and we are looking forward to working together over the lifetime of the initiative.\u201d<\/em><\/p>\n<p>The name of the initiative is shorthand for <strong>20% by 2020<\/strong>, these are the targets that have been set by the campaign:<\/p>\n<p><strong>20%<\/strong> more\u00a0media coverage\u00a0of women in sport by the end of 2020<\/p>\n<p><strong>20%<\/strong> more female\u00a0participation\u00a0whether at player, coach, referee or administration level by the end of 2020<\/p>\n<p><strong>20%<\/strong> more\u00a0attendance\u00a0at women\u2019s games and events by the end of 2020<\/p>\n<p><strong>20&#215;20<\/strong> isn\u2019t a \u2018women for women\u2019 initiative, it\u2019s \u2018all of society for all of society\u2019. The campaign utilises the tagline <strong>\u2018If she can\u2019t see it, She can\u2019t be it\u2019<\/strong>, \u2018Mar a fheictear a dh\u00e9antar\u2019.<\/p>\n<p>For more information on the campaign go to: <strong><a href=\"https:\/\/20x20.ie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: normal;\">www.20&#215;20.ie<\/span><\/a><\/strong><\/p>\n<p>Or, contact Sinead Conroy at <a href=\"mailto:sinead.conroy@irishsport.ie\" target=\"_blank\" rel=\"noopener noreferrer\">sinead.conroy@irishsport.ie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The announcement was made live, during the broadcasting of the All Ireland Ladies Football Club Finals on TG4 this weekend. TG4 are recognised as having supported women in sport for many years and have pioneered the broadcasting and helped increase the profile of womens sport since they were set up in 1996. 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